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The Difference Between Being 'Undiscovered' and 'Epic' on Social Media

By Liv Buli Rihanna is an example of a social media superstar. (Image via forbes.com) This article originally appeared on Forbes.com. Editor’s note: All of the data included in this article is via research conducted by Next Big Sound. There… Continue Reading

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4 Blog Post Ideas to Hold Your Fans' Attention

By Carla Jean Whitley Image via doandroidsdance.com The musician’s life isn’t always glamorous. But the average fan doesn’t have an understanding of what that life is really like – and they’re often eager to find out. Sharing your story by… Continue Reading

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How to Run a Proper Social Media Contest Your Fans Will Love

By Tyler Allen Image via convinceandconvert.com I had a guy approach my company about sponsoring a talent show. I always dig a good talent show, and it made sense with my work, so I was certainly interested. He then told me,… Continue Reading

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Why You Should Be Using Instagram as a Musician (And All Its Dirty Secrets)

By Joe Marson Authors note: I do not work for Instagram nor am I endorsed by them (believe me, I wish I was). In fact, I don’t particularly like social media of any kind. But the passion I have to… Continue Reading

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Next for Twitter: native video recording and editing

By Music Ally Blog Twitter held its analyst day conference yesterday, and its VP of product Kevin Weil published a blog post outlining to the world some of the upcoming changes discussed at the event. Including video. “Aside from just… Continue Reading

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Facebook Is Making It Even Harder to Reach Your Fans…

By Nina Ulloa Despite complaints about page reach, Facebook is one of the best online promotional tools for brands (including labels and artists). Many of these brands have paid for ads over the years to increase their fan base. Facebook will… Continue Reading

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The Musician's Guide to Snapchat

By Keidra Chaney Image via techcrunch.com For a working musician, the thought of yet another social media platform may seem exhausting, especially considering that Facebook and Twitter are already pretty time-consuming. While video- and photo-sharing networks like Vine or Snapchat… Continue Reading

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4 Tips for Creating Shareable, Watchable Video Content

By Lisa Occhino This article originally appeared on the Sonicbids blog. These days on the internet, it’s all about content. Companies pay big bucks to people who craft everything from blogs to tweets and Facebook posts; forward-thinking brands even shell… Continue Reading

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5 Artists Who Are Nailing Tumblr (And What You Can Learn From Them)

By llnmnwrites@gmail.com (Lilian Min) Almost every musician has a Facebook page and a Twitter account, and the ones who are really “on top of it” might even have Instagram. But when it comes to musicians on Tumblr, there are relatively… Continue Reading

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New report explores which direct-to-fan platform is best for your campaign

By Music Ally Blog UK-based direct-to-fan agency Wicksteed Works has launched a new report comparing 10 of the leading D2F marketing platforms. The report is aimed at musicians, managers and labels trying to decide which platform suits their needs best,… Continue Reading