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Health Insurance For The Independent Artist

By grassrootsy

Of all the Frequently Asked Question we get from readers, health care questions are near the top of the list. Today’s post is by Aly Keller a musician and heath care analyst worker. She breaks down health care coverage in an easy-to-understand way, and gives you some ideas on how to make shopping for health insurance less intimidating. […] …read more

Via:: Grassrootsy

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3 Ways to Get More Buzz for Your Venue

By hughmcintyre1@gmail.com (Hugh McIntyre)

Having a successful show or tour is not just thanks to those actually performing. It takes a team of people to make sure everything is planned well and things run smoothly. A venue has a lot to do with the success of a show, and not just the obvious bits (you know, housing the thing). The better it gets at delivering a truly enjoyable and memorable product, the more people will return, and the more business a venue will do.

While the number one thing a venue must do is put on a good show, there’s so much more than can be done for added success! Ticketing company Evenbrite
recently released some information from a study of its customers, and there are three suggestions for those working in the live music world that everyone involved should probably be aware of.

1. Ask music fans what they want

Most people who book venues have been in the music industry for some time in one respect or another, and they likely have a really good handle on what’s happening and what’s cool, but no one person can know everything. If …read more

Via:: Sonic Bids

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How to Make Mistakes Onstage Like a Pro

By welsh.dyl@gmail.com (Dylan Welsh) Photo via artquoteoftheday.wordpress.com

Ideally, you’ll be so prepared going into every gig that there’s no way you could possibly make a mistake. Unfortunately though, mistakes are inevitable regardless of how much preparation you put into a performance. That’s just how being human works.

The big difference between professional and amateur performers is not necessarily the number of mistakes they make (though that’s certainly a factor), but the way that they handle those mistakes. As long as you’re constantly monitoring your playing and listening to the rest of the band, mistakes should mend themselves quickly. Here are four things you can do to easily fix onstage mistakes on the fly:

Listen up

Oftentimes, mistakes that cause you to get derailed and lose your place in the song are the result of not paying attention, not being familiar enough with the material, having a temporary lapse in memory, or some combination of the three. There’s no way you’ll be able to hop back into the song until you know where the rest of the band is. The best thing to do when you know you’re lost is to stop what you’re doing, and just listen to what’s happening around you.

…read more

Via:: Sonic Bids

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Have a Music Publicist? Never Hesitate to Make These 3 Requests

By Laura Goldfarb Image via melodyloops.com

Every PR firm and publicist marches to the beat of their own drum, and as a result, your campaign is going to look different from your friends’. That being said, for the sake of maintaining professional integrity, there are at least three basic requests that any artist at any level can (and probably should) feel comfortable asking of his or her publicist.

1. Directly communicate with you often

I’ve heard horror stories about artists only being able to communicate with their publicists via email, or publicists who canceled weekly calls for an entire month, and plenty who hide behind their assistants. Your publicist is hopefully super busy kicking ass for you and the rest of his or her roster, but there’s no reason to go more than a day or two without a response of some kind. Depending on the intensity and duration of your campaign, you should be able to at least briefly connect with your publicist directly via email, phone, or in some cases text message whenever necessary. Efficient communication, however, is key – the more time you spend on the phone or emailing with your publicist, the less time he or she …read more

Via:: Sonic Bids

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How to Run a Proper Social Media Contest Your Fans Will Love

By Tyler Allen Image via convinceandconvert.com

I had a guy approach my company about sponsoring a talent show. I always dig a good talent show, and it made sense with my work, so I was certainly interested. He then told me, however, about an online voting component, where fans voted on contestants through Facebook, and the winner was deemed the “online fan favorite.” To further add spice (and complication), if you voted, you were entered into a drawing for a prize at the show. So you won something, and the artist won something.

That was all fine, but what made things terribly complex was how he chose to go about it. He told me that he hired a team of social media interns to manually write down every person who liked the page each day, then write down who liked each contest post – then go back and verify that everyone who voted indeed like” the page. He was doing a Facebook ad campaign at the same time and was reeling in a couple hundred likes a day, so it was really tedious work for the interns.

He was really happy about this process, though, and was sure that he …read more

Via:: Sonic Bids

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An Open Letter to Oprah, Whose ‘The Life You Want’ Tour Asked Me to Work for Free…

By Revolva
The following open letter comes from Revolva, an internationally-renowned hula hoop dancer, circus sensation, writer and character performer. It was originally posted on her site, revolva.net.

To achieve the life you want, avoid situations that devalue your worth. Like when Oprah’s “The Life You Want” tour, with its tickets priced up to $999, asks you to perform for free.

Dear Oprah:

No effing way. I could not believe it when a producer from Harpo Studios got in touch last week, asking if I could perform at your “The Life You WantSan Jose tour stop. I mean, OPRAH WINFREY! I’ve always wanted to hear, “Welcome Revollllllvaaaaa,” as I cartwheeled onstage, to tell you my life story—the profundity of all my lingering student loan debt causing you to weep and then declare to America that I am your new BFF. (Sorry, Gayle!)

And the title of your tour: The life you want? Um, hello! As a performer, writer and activist, I’ve spent 12 years taking a million chances, attempting to live in alignment with my spirit, rather than our toxic culture. I’ve spoken up <a target=”_blank” rel=”nofollow” …read more

Via:: Digital Music News

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YouTube Takes The Guess Work Out Of Music Copyright Status

By Laura Schneider

Have you ever spent hours searching for the perfect soundtrack to your video masterpiece only to have it pulled immediately from YouTube for copyright infringement? You’re not the only one. You’re also not the only one who can exhale when uploading videos from now on. Why? YouTube just launched a feature that allows you to search within the YouTube Audio Library to see what music is available for use. By taking this step towards copyright transparency, YouTube has removed the guess work from finding the perfect, usable soundtrack for your video work.

YouTube presented this example of the new feature’s functionality:
Let’s say you made a video with the new hit from Charli XCX. Search Boom Clap in the Audio Library and you’ll see the screen below, telling you what will happen if you upload a video with this song.

 

…read more

Via:: Hypebot

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Billboard’s New Math: 1,500 Streams = One Album Sale

By Paul Resnikoff

Billboard refuses to count any album priced below $3.49, which dramatically affected historical counts for artists like Lady Gaga and Taylor Swift. Now, Billboard’s charts will make even less sense.

Effective December 3rd, streaming will count in Billboard’s Top 200 album ranking, a former bellwether of sales accomplishment. “The Billboard 200 albums chart will premiere its biggest upgrade in more than 23 years, transforming from a pure sales-based ranking to one measuring multi-metric consumption,” Billboard just announced.

“The updated Billboard 200 will utilize accepted industry benchmarks for digital and streaming data, equating 10 digital track sales from an album to one equivalent album sale, and 1,500 song streams from an album to one equivalent album sale.”

The move follows an overhaul of the singles charts last year, which now integrates streaming alongside song download sales. According Billboard, plays from a range of streaming services will count, including Spotify, Beats, Google Play, and Xbox Music.

The post Billboard’s New Math: 1,500 Streams = One Album Sale appeared first on Digital Music News.…read more

Via:: Digital Music News

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How to Nail Your Audition

By Christine Occhino Photo by Romanus Dolor

Auditions are often a big part of the performer life cycle, and unfortunately for many musicians, the skills needed for them tend to be overlooked. Much of what I’m about to discuss might seem obvious, but you’d be surprised how many of these points are weaknesses of the vast majority of aspiring performers that I see. So whether your next audition is for an A&R rep, a music venue, local talent show, or even that TV singing competition you swore you’d never be caught dead on, here are six important tips for nailing it.

1. Have a strong introduction
Know how to present yourselves, talented people! So many musicians lack the business and interpersonal skills required to make this very important connection with people who are the “gatekeepers” for great (and sometimes career-changing) opportunities. Speak clearly, be assertive, and act like a professional. And remember, your audition begins the second you enter the room. Your demeanor is on view as much as your talent.
Upon entry, shake hands if it’s appropriate to do so. When introducing yourself, make eye contact with whom you are speaking. Discuss your related experience and what would make you …read more

Via:: Sonic Bids

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Indie Artist Cheat Sheet: The Best (and Worst) Months to Release Your Album

By Janelle Rogers Image via hipindetroit.com
A version of this article originally appeared on the Green Light Go blog.

Whether leaves are growing on or falling from trees, it’s a good idea to look at the full year when you’re planning to release an album. Why? Because working a minimum of three months in advance is a must to meet media deadlines and help build awareness of the artist in advance of the release.

One thing I never, ever, ever want to do for an emerging artist is schedule their album release in October. That is where an emerging indie band gets eaten alive, overlooked, and pushed aside for the established bands who will always take precedence. I’ve seen great records die simply because there was so much competition. Pitchfork even passed on a premiere for an established band last October simply because they didn’t have time. Come November, the tide turned and they were two thumbs up for giving us coverage.
So how do you determine the best time to release your music? Here’s my cheat sheet for emerging bands.

January
This is a great month to release an album. Things start to quiet down with media the few …read more

Via:: Sonic Bids